Georgia launches major tourism marketing campaign in France

The Georgian National Tourism Administration (GNTA) has launched a large-scale marketing campaign in France to promote Georgia as a leading travel destination.

As part of the campaign, banners showcasing Georgia’s most attractive tourist sites have been installed at 170 locations across Paris - including metro stations, central streets, and major squares.

The visuals highlight the country’s stunning nature, rich culture, and historic cities, inviting Parisians and visitors alike to discover Georgia.

Throughout the year, the GNTA will carry out a variety of promotional activities across French cities to present Georgia’s diverse tourism potential.

The campaign aims to raise Georgia’s visibility and increase tourist flows from France to Georgia.