Georgia launches tourism advertising campaign in Berlin, Warsaw

Georgia’s National Tourism Administration launched an outdoor advertising campaign in Berlin and Warsaw, placing promotional banners showcasing the country as a tourist destination at nearly 300 prominent locations along major streets and squares in the two European capitals.

The advertisements feature Georgia’s mountain resorts, diverse landscapes and cultural heritage, highlighting the country’s tourism attractions to audiences in Germany and Poland.

As part of its efforts to promote Georgia in key European markets, the National Tourism Administration also organized a series of tourism roadshows in Poland and Germany alongside the outdoor advertising campaign.

Presentations and business-to-business (B2B) meetings were held in four cities - Warsaw, Berlin, Munich and Frankfurt.

Around 150 German and Polish tourism companies participated in the roadshows and business meetings across the four cities.