Georgia records over 119 000 visits from China in 9 Months, up 23.6%

Georgia recorded 119,081 international visits from China between January and September 2026, an increase of 23.6%, or 22,748 visits, compared with the same period in 2025.

From July to September, Georgia received 64,527 international visits from China, up by 14,949 visits, or 30.2%, compared with the third quarter of last year.

China is a strategically important tourism market for Georgia. This year, Georgia participated as a partner country at ITB China 2026, one of Asia’s major tourism trade fairs, attracting significant attention both at the exhibition and in Chinese media coverage.

The Georgian National Tourism Administration is conducting an active promotional campaign in the Chinese tourism market. Its activities include training representatives of Georgia’s private sector, organizing business-to-business (B2B) meetings, roadshows and presentations, as well as arranging familiarization trips to Georgia for Chinese influencers, media representatives and travel companies.

Alongside these promotional efforts, the number of air connections between China and Georgia is increasing. This year, direct flights between Shanghai and Tbilisi were launched for the first time.

Georgia Records More Than 4.4 Million Tourist Visits in Nine Months

Between January and September 2026, Georgia recorded 6,112,078 visits by international travelers, up 0.04%, or 2,323 visits, compared with the same period in 2025.

The number of international tourist visits reached a record high of 4,404,872 during the first nine months of the year, an increase of 2.3%, or 97,778 visits, year-on-year.