Georgia records $3.8 billion in tourism revenue, over 6 million international visitor trips in 9 months

The Georgian National Tourism Administration on Tuesday announced that Georgia recorded a record $3.8 billion in international tourism revenue and more than 6 million international visitor trips in the first nine months of 2026.

A total of 6,112,078 visits by international travelers were recorded in Georgia between January and September, up 0.04%, or 2,323 visits, compared with the same period in 2025.

The number of international tourist visits also reached a record high, totaling 4,404,872, an increase of 2.3%, or 97,778 visits, year-on-year.

International travel increases in the third quarter

Georgia recorded significant growth in international travel during the third quarter of 2026. From July to September, the country received 3,061,905 international traveler visits, up 3.6%, or 105,891 visits, compared with the same period last year.

International tourist visits also reached a record level in the third quarter, totaling 2,131,908. This represented a 4.7% increase, or 95,177 additional visits, compared with the third quarter of 2025.

International tourism revenue reaches record high.

Revenue from international tourism reached a historic high of $3.8 billion in January-September 2026, up 4.4%, or $158.3 million, compared with the same period in 2025.

The European Union and the United Kingdom generated a record $665.4 million in revenue during the first nine months of the year, an increase of $150.1 million, or 29.1%, year-on-year.

Tourism revenue also reached a record level in the third quarter. From July to September, revenue from international travel totaled $1.9 billion, up 11.9%, or $198 million, compared with the same period in 2025.

Revenue from Israel increased by $46.7 million, or 24.8%, reaching $234.9 million. Revenue from Azerbaijan also rose, increasing by $12.4 million, or 18.6%.

Georgia also recorded a record $310.2 million in revenue from the European Union and the United Kingdom during the third quarter, up 30.2%, or $72 million, compared with the same period last year.

The Georgian National Tourism Administration continues to carry out active marketing campaigns in its target tourism markets.

Countries recording growth in visits during the third quarter

Between July and September 2026, Georgia recorded increases in international traveler visits from the following countries:

• Denmark: +56.5%
• Lithuania: +46.8%
• Cyprus: +45.2%
• Azerbaijan: +36.2%
• Bahrain: +31.6%
• China: +30.2%
• Slovakia: +26.3%
• Latvia: +25.6%
• Japan: +24.5%
• Romania: +23.3%
• Italy: +22.7%
• Philippines: +21.9%
• Finland: +21.3%
• Ukraine: +21.3%
• Ireland: +20.9%
• Netherlands: +20.1%
• Estonia: +19.9%
• Israel: +19.1%
• United Kingdom: +18.2%
• France: +18.2%
• Bulgaria: +17.5%
• Germany: +16.8%
• Switzerland: +16.5%
• Belgium: +16%
• Czech Republic: +15.6%
• Poland: +14%
• Hungary: +12.5%
• Sweden: +11.1%
• United States: +9.1%
• Spain: +7.9%