Georgia’s National Wine Agency partners with Colangelo & Partners to boost Georgian wine popularity in US

The National Wine Agency of Georgia has signed an agreement with Colangelo & Partners, a prominent US-based marketing and communications agency, to further enhance the recognition and popularity of Georgian wine in the United States, a key strategic market.

Under this partnership, Colangelo & Partners, with financial support from the National Wine Agency, will implement a comprehensive marketing campaign throughout the current year.

The campaign will focus on strategic initiatives designed to increase demand and sales of Georgian wine in the US market.

Building upon existing efforts, there will be a strengthened emphasis on consumer-oriented events aimed at boosting Georgian wine's visibility and fostering greater engagement among American consumers.

As part of the marketing campaign, a series of tasting seminars and workshops will be held in various cities across the US, targeting wine professionals and trade representatives.

Additionally, Georgian wine will be showcased at international exhibitions, complemented by targeted advertising and media campaigns.

Furthermore, wine tours to Georgia will be organised for media representatives, sommeliers, and members of the trade, providing them with firsthand experience of Georgian winemaking and culture, ultimately contributing to greater awareness and promotion within the American market.