Deputy Economy Minister emphasises Air Serbia's entry into Georgian aviation market as proof of country’s status as “highly sought-after” tourist destination

Mariam Kvrivishvili, the Deputy Minister of Economy and Sustainable Development of Georgia, on Tuesday said the entry of the airline Air Serbia into the Georgian aviation market highlighted positive growth dynamics and reaffirmed the country’s status as a highly sought-after tourist destination, including for European travelers.

Kvrivishvilki’s comments came in response to Air Serbia announcing direct regular flights between Belgrade and Tbilisi starting June 15 and operating three times a week using an Airbus A319.

“Air Serbia’s decision to commence operations as early as June underscores the success anticipated in the upcoming tourist season. This new route represents a significant addition to Georgia’s tourism and aviation sectors, enabling us to attract more visitors from yet another country. The availability of direct flights will further facilitate this process”, the Deputy Economy Minister said.

“Of course, direct flights from Serbia will, on the one hand, be an additional stimulus for the tourism sector and the diversification of tourist flows, and on the other hand, it will strengthen Georgian entrepreneurs involved in the tourism sector, which will positively impact the industry and the strengthening of our country's economy”, she concluded.

Passenger traffic between Georgia and Serbia has been on an upward trend. In 2024, the total number of passengers traveling between the two countries reached 16,839, marking a 66% increase compared to 2023.