Georgian PM: Swissôtel Kobuleti Beach Resort project confirms Georgia’s stable and attractive investment climate, growing tourism economy

Georgian Prime Minister Irakli Kobakhidze on Wednesday said that the launch of the Swissôtel Kobuleti Beach Resort construction demonstrates Georgia’s stable and attractive investment environment and strengthens its position as a secure economic hub on the international investment map.

Speaking at the official ceremony marking the start of construction of the Swissôtel Kobuleti Beach Resort, Kobakhidze emphasised the project’s significance for tourism development, regional growth, and foreign investor confidence in Georgia’s economy.

“The launch of construction of Swissôtel Kobuleti Beach Resort once again confirms that our investment environment is stable, predictable, and attractive to investors”, he said.

“The growth of tourism in our country is directly reflected in the development of the real estate market. Against this background, we are seeing a completely new dynamic - the development process is increasingly covering coastal regions, which is particularly important for the balanced development of the country. Today, our coastline has become a space of new opportunities for projects that combine high-class hospitality, leisure, and investment value in a single concept”, Kobakhidze continued.

He highlighted that Kobuleti was becoming part of a larger tourism ecosystem centred around Batumi, which he said increases the area’s strategic importance for high-value hospitality and investment projects.

“This is precisely the standard met by the project planned on the Kobuleti coastline, with a value of 300 million dollars. It is important that this project is being implemented just a few minutes’ drive from Batumi, which integrates Kobuleti into the region’s largest tourism ecosystem”, he noted.

The Prime Minister also pointed to international cooperation between Georgian and global companies involved in the project, describing it as evidence of continued investor confidence in the country.

“It is welcome that recognised leaders in the field have united in this initiative: the leading Georgian market company Archi, the international-scale Georgian developer NEXT, and a global giant - the Swiss brand Swissôtel. With this cooperation, I am confident that the project will be implemented with great success”, Kobakhidze stressed.

He further argued that recent partnerships between Georgian developers and major international brands demonstrate Georgia’s growing credibility as a destination for large-scale investment.

“The recent major international partnerships established by the project partner company Archi - such as cooperation with The Trump Organisation and with BI Group, a global leader in residential development - are another clear signal of trust in our country. Georgia is firmly establishing itself on the international investment map as a transparent and secure economic centre,” he concluded.