Starbucks to enter Georgian market, first outlet to open in Tbilisi in 2026
Economy
Starbucks, the global coffee giant, is set to enter the Georgian market. The brand will be brought to Georgia by the Alshaya Group, with the company’s Turkish office directly managing operations in the country.
The official representatives of the brand have visited Tbilisi several times, and they are expected to arrive this week to clarify the final details.
In the first phase, the brand will open its outlets in Tbilisi, Kutaisi and Batumi. Over the next 7-8 years, the company aims to expand to around 50 locations across Georgia.
The first Starbucks store in Tbilisi’s Vake district is scheduled to open in March 2026. Additionally, a branch is planned for the Tbilisi Outlet Village. Guga Tsanava, a partner and managing shareholder of the Georgian Outlet & Resorts Group, confirmed that active negotiations with the brand are ongoing.
